In recent years, the possibility of 3D printing technology (3DP) has received a lot of attention from both an academic and economic point of view, which in the past can only be presented as science fiction (Barnatt, 2013).
To take advantage of emerging markets fueled by the 3DP, the textile and fashion industries have started to drive innovation by perfecting new ways to integrate digital manufacturing techniques with best 3D visualization.
Image Source: Google
Brands such as Nike, Iris van Herpen and Chanel have explored the integration of 3DP technology into new aesthetics and fabrics in clothing (Nike Football, 2014; Sher, 2015).
In the jewellery industry, 3D printing technology enables small businesses to offer upscale, bespoke jewellery at much cheaper prices without this technology.
3D printing technology is seen as a destructive force in shaping the future of the market.
With the emergence of conceptual frameworks for art, major brands are starting to believe that this technology has significant potential to provide viable methods that will shape and transform the future of fashion products.
3D modelling, projection and visualization
The incorporation of digital technology into fashion is now seen as an essential element in gaining a global competitive advantage among large multinational companies.
3D configuration for Kenzo shoe configurations
Kenzo uses 3D modelling and visualization to better present its products and co-creation concepts to its customers.
It has been observed that 3D modelling technology, which allows online customers to have virtual reality-based experiences, has shown more promise for real customer loyalty through sales portals for luxury brands.
According to a report, the global 3D modeling software market is estimated to reach 24,200 million in 2018 and is projected to reach 36,100 million by the end of 2024, representing a CAGR of 8.3% between 2019 and 2024 (Market Research Report, 2019).
3-D projection refers to a method of mapping three-dimensional points in a two-dimensional plane.