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Animated Explainer Videos – When Less Is More

Animated Explainer Videos – When Less Is More

Some of the most successful online brands use explainer videos. You might be wondering why they are so popular. They are a powerful digital marketing tool that can educate, inform, and visually present your product or business faster than the written word. In a world where time is precious, this can mean the difference between being ahead and getting lost in the crowd.

Less is more

The old expression "A picture paints a thousand thoughts" is just as true today as it was centuries ago for the Mona Lisa. Art (or imagery) has been used for propaganda purposes for a long. Even simple imagery can convey complex concepts to large audiences. This is something that content can't do, no matter how well written. An Explainer Video is a great way for businesses to communicate their message quickly and effectively. You can check here the examples of top 10 animated explainer videos that blew us away


A fine balance

As said, Technology is for sale and everyone can have it. Chances are that your niece, fifteen years old, has Dreamweaver or Adobe Photoshop. Many small businesses have started to make their own Explainer Videos. The main problem with that is, without design and marketing experience, what you think those "cute" floating kitties are "explaining" to your attentive audience, while what you actually "saying", can be very different things!

If you want to ensure your Explainer Video is clear and concise, you need professionals. Too long, too short, the balance is a fine one. If you do not know exactly what you are doing, your video could end up nothing more than a glorified PP Presentation.